- • Creative Direction
- • Campaign
- • Design
Festival Internacional de Cine Independiente | Márgenes 2022
Digital Campaing
For the Márgenes 2022 edition, a campaign was proposed whose main idea focused attention on the different attempts of humanity to expand our sensory capacities. One of the main keys of the campaign was to give a point of humor to this premise. To do this, the campaign focused on the inventions of the inventor Kenji Kawakami who, from his Chindogu Institute in Japan, made a series of absurdly original inventions for this purpose. Four posters were generated through images that were donated through the collaboration of the Chindogu institute with the festival. Each one of them corresponds to one of the senses that cinema directly appeals to, the auditory and the visual, relating the campaign directly to the idea of Audiovision of French film theorist Michelle Chion.
The images taken during the 70s, 80s and 90s represent a historical journey that emphasizes the need for humans to broaden their senses throughout history with more or less luck. After all, it is undeniable that Cinema as an invention is still one of them. The achievement in this process is confirmed by its origins as a laboratory experiment in the first works of the Lumièr brothers in France at the beginning of the 20th century and which later became an inexhaustible and lucreative means of communication to tell some of the greatest stories and legends that make up the global popular imagination today.
Festival Internacional de Cine Independiente | Márgenes 2022
Digital Campaing
For the Márgenes 2022 edition, a campaign was proposed whose main idea focused attention on the different attempts of humanity to expand our sensory capacities. One of the main keys of the campaign was to give a point of humor to this premise. To do this, the campaign focused on the inventions of the inventor Kenji Kawakami who, from his Chindogu Institute in Japan, made a series of absurdly original inventions for this purpose. Four posters were generated through images that were donated through the collaboration of the Chindogu institute with the festival. Each one of them corresponds to one of the senses that cinema directly appeals to, the auditory and the visual, relating the campaign directly to the idea of Audiovision of French film theorist Michelle Chion.
The images taken during the 70s, 80s and 90s represent a historical journey that emphasizes the need for humans to broaden their senses throughout history with more or less luck. After all, it is undeniable that Cinema as an invention is still one of them. The achievement in this process is confirmed by its origins as a laboratory experiment in the first works of the Lumièr brothers in France at the beginning of the 20th century and which later became an inexhaustible and lucreative means of communication to tell some of the greatest stories and legends that make up the global popular imagination today.
